Rene Calvillo

Los Angeles, CA · (818) 844-7548 · calvillorene@yahoo.com

Creative Strategist and Content Manager with a background in branding, design, and project management, experienced in leading content and communication initiatives across digital and print platforms.

Professional Experience

Senior Project Manager

Fashion Institute of Design & Merchandising (FIDM) · Nov 2022 – Mar 2025

• Led creative direction and content development across digital and print assets for institution-wide initiatives.
• Directed campaigns for Student Events, Graduation, and Education campaigns — overseeing graphics, layout, copy, and platform distribution.
• Acted as managing editor and content strategist for the Education Department’s print and digital publications, ensuring brand alignment, tone consistency, and editorial quality.
• Collaborated cross-functionally with Marketing, Web, Publications, and IT teams to streamline content pipelines and elevate the institution’s visual storytelling.
• Authored high-level copy for internal and executive communications, including speeches and editorial messaging for the VP of Education.
• Conducted content audits and guided refinement of institutional materials to uphold clarity, tone, and design consistency across touchpoints.
• Supported user-centered design initiatives by facilitating research groups with the Dean/ALO to inform content and communication strategy.
• Balanced creative and operational responsibilities, managing vendors, print production, and contract negotiations while leading as the project manager for the Operations Committee.

Department Coordinator

Fashion Institute of Design & Merchandising (FIDM) · Dec 2021 – Nov 2022

• Revamped internal-facing FIDM content (HR documents, onboarding materials, and education guides) to better reflect the brand's tone, clarity, and visual identity.
• Structured raw data and research findings into clean, digestible documents and presentation materials that were shared institution-wide.
• Oversaw ongoing updates to department content and maintained digital and physical archives, ensuring timely, brand-consistent access to curriculum and resource materials.
• Supported content planning and logistics for department-led events, presentations, and interdepartmental meetings.
• Provided high-level administrative support across four departments, including oversight of files, quarterly professional contracts, and bi-weekly payroll processes.
• Managed invoices, expense reports, and financial communications with third-party vendors.
• Supervised 50+ employees, contributing to recruiting, interviewing, and onboarding processes for new hires.

Digital Marketing Intern

Enessa · Jan 2020 – Jun 2020

• Designed and developed marketing content including product spotlights, campaign graphics, and branded visuals for both digital and print distribution.
• Assisted in shaping the brand’s digital voice through email marketing campaigns and social media content creation, aligned with Enessa’s holistic and luxury identity.
• Played a key role in content migration and creative UX input during the company’s platform transition from Magento to Shopify.
• Delivered branded materials to global partners, ensuring cohesive representation of Enessa across international markets.
• Analyzed campaign performance and digital KPIs to inform visual strategy and optimize ongoing creative efforts.

Market Researcher

NBCUniversal · Sep 2017 – Apr 2020

• Recruited, screened, and collected unbiased data via surveys and in-depth interviews, providing actionable insights for key strategic decisions.
• Maintained accurate data entry within internal systems, directly contributing to multi-million-dollar decision-making processes.
• Participated in high-level special projects with global reach, supporting the execution of qualitative research initiatives.

Special Projects

• Operations Committee Secretary, FIDM · Dec 2022 – Mar 2025
• Project Assistant, Student Success Pillar Group, FIDM · Mar 2022 – Aug 2022

Skills

Education

Bachelor of Science, Business Management · Minor in Interactive Marketing
California State University, Northridge